Our Mission is to:
Build a brand identity 'A Brand is not just a Logo,
Product or Tagline, it is the ability to make positive
impact on our customers through uniqueness, creativity
and consistency which will lead to our ultimate goal
which is
"BRAND PERSONA".

Brand Persona is a persons gut feeling about a
Product, Service or Organization.
It's a persons gut feeling, because individuals,
not Companies, Markets, or Publics define brands. Because
People are emotional, intuitive beings.
'Its not what you say it is'.'Its what they say it is'.


Arrogant Apparel is a clothing line located in
Las Vegas, NV. Arrogant Apparel was conceived
by, Tom Carter,Pat Hickey and have recently joined forces with Joey 'Knuckles' Indrieri.
Who will work together to create a clothing line that can be
incorporated into any lifestyle,
'from active-upscale'.
We have carefully chosen a narrow interpretation/definition
for the word "Arrogant" to be associated with pride
and heightened self-confidence.
Sometimes cheeky, sometimes thought provoking - always fun.
We're also intent on doing good works as well and will always
offer designs for different charities � currently Breast Cancer Foundation,
Las Vegas Burn Unit and the Vancouver Burn Unit.